November 3, 2012

Campaigning and Governing in the Digital Age

The digital media team at President Obama's
Chicago campaign offices in October.
THE FIRST presidential debate between President Barack Obama and Mitt Romney set the social networking world of Twitter on fire. The debate was the most tweeted political event in U.S. history, with Twitter users sending a record 10.3 million tweets during the 90-minute televised debate.

Once upon a time, in a far off land, officials and candidates did things the old-fashioned way - you know: telephones, letters and fax machines. Then, along came the digital age, the Internet and social media. It's hard to argue with 10 million tweets, but do new technologies really make a difference when it comes to governing and running political campaigns? Is the digital age really a game changer or just a fairy tale?

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