January 29, 2012

Twitter is a Critical Campaign Tool

WHEN NEWT Gingrich said in a recent debate that he was a man of "grandiose" ideas, Mitt Romney's campaign pounced. It sent mocking Twitter messages with a hashtag, "#grandiosenewt," encouraging voters to add their own examples of occasions when they felt Mr. Gingrich had been "grandiose."

Within minutes, the hashtag was trending on Twitter. Reporters picked up on it, sending out their own Twitter posts and writing their own articles. The result: for at least one news cycle, the Romney campaign had stamped a virtual "grandiose" on Mr. Gingrich's forehead.

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