January 26, 2012

Salesforce Chatter Might Slow Down the Avalanche of Government Email

I HAD the honor of serving as an elected official in the heart of Silicon Valley. As a Registrar of Voters and Assessor, my office received lots of email from constituents which in turn generated a load of internal emails. Sometimes it was crushing.

Toward the end of my term of office I began to ask questions like, 'how could we significantly reduce the number of emails we generated and at the same time, 'how could we build organizational knowledge and a greater understanding of our mission and purpose.'

I never got to a solution.

But in my next job, as CEO of a community media organization, I discovered Salesforce Chatter and we began using it.

It has reduced the email traffic and done exactly what I attempted to do in my previous job.

Chatter has a pretty interesting story.

It has become, according to ReadWriteWeb, "...a social network for business, and we're just now waking up to that fact."

Dave King, Saleforce's director of product marketing for Chatter says, "It really changes the paradigm of how you consume information." He's referring to a function in the current Chatter application where resources, schedule items, projects and opportunities or groups that collect any of these things together with people, may be followed like a feed in Twitter or a member of Google+.

Each Chatter user's feed is updated with updates, some of which are submitted, others generated, others triggered by events.

Chatter might be a good tool for your public organization.

It would allow members of your organization to connect with experts, collaborate with remote employees, share large files easily, manage team projects, ensure that all members get the same version of important information, the reactions of their colleagues and create a shared repository of the work history on a project.  It can be used to brainstorm ideas and you can control the breadth of the audience that you wish to include. It's an easy way to work in a more collaborative and distributed fashion.

And the email box overload?  Gone.

And...speaking of using Chatter in the public sector, we wonder aloud if the company plans to enter the governmental space in a big way anytime soon? They did hire Vivek Kundra, the former CIO of the federal government, as an Executive Vice President of Emerging Markets, "...a role in which he will be a highly visible face to the market, particularly for major public-sector projects," according to an article in Information Week.

>Read more here

>Learn a bit about Chatter down below.

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