January 30, 2012

Mobile Fundraising Might be the Transformational Technology of the 2012 Presidential Campaign

IN THE 2012 presidential campaign cycle, mobile payments could be the transformational technology.

On Monday, President Obama's re-election campaign announced that it would immediately begin using Square, a mobile payments start-up, with campaign staffers and some approved volunteers. The New York Times reports that, "Squares are being sent to our campaign offices across the country," said Katie Hogan, a spokeswoman for the Obama re-election.

An F.E.C. spokeswomen said the Square application would need to collect the name, address, city, state and ZIP code, and occupation and employer of the donor on a smartphone. All of this information, along with the date of the contribution, would be collected from a Square-enabled smartphone application.

Mitt Romney's campaign plans to announce a similar Republican-themed Square application on Tuesday that will allow campaign officials to collect donations on a smartphone.

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