January 14, 2012

Is YouTube Starting to Morph Into 'YouTV?'

FOR THE past sixty years, TV executives have been making decisions about what we watch in our living rooms. YouTube and especially Robert Kynel, a highly placed senior official at the company, want to change all that. Therefore YouTube, the home of grainy cell-phone videos and skateboarding dogs, is going pro.

Kyncl has recruited producers, publishers, programmers, and performers from traditional media to create more than a hundred channels, most of which will debut in the next six months - a sort of YouTV. Streaming video, delivered over the Internet, is about to engage traditional TV in a skirmish in the looming war for screen time.

>Read John Seabrook's article in The New Yorker here

No comments: