FOR THE past sixty years, TV executives have been making decisions about what we watch in our living rooms. YouTube and especially Robert Kynel, a highly placed senior official at the company, want to change all that. Therefore YouTube, the home of grainy cell-phone videos and skateboarding dogs, is going pro.
Kyncl has recruited producers, publishers, programmers, and performers from traditional media to create more than a hundred channels, most of which will debut in the next six months - a sort of YouTV. Streaming video, delivered over the Internet, is about to engage traditional TV in a skirmish in the looming war for screen time.
>Read John Seabrook's article in The New Yorker here