The Meet and Seat service will allow passengers to choose their in-flight neighbors based on their occupation, mutual interests and appearance. By connecting to LinkedIn and Facebook during online check-in, passengers will be able to pick their ideal seat buddy, although both parties will have to choose to participate in the service. KLM believes it will provide an opportunity for networking, though other reports suggest it's more likely to be used as a matchmaking tool.
Malaysia Airline's has a similar service called MHBuddy but it is based only on Facebook.
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