FOR OVER 80 years, professional pollsters have been trying to predict election outcomes. Now, an unlikely new technology may bring them one step closer to predicting the next President of the United States: social media.
A new study shows a strong association between a politician's popularity on social media and political polling numbers.
The study analyzed whether Facebook and Twitter fan and follower numbers and account growth rates correlate with political polling data by examining the leading Republican presidential candidates over a six-month period. Results from the study showed a statistically significant correlation between the total number of social media Facebook fans and Twitter followers a candidate had and his/her popularity in the polls.
>Read more about the new study here
GOP Social Media Analysis 21 Dec 2011 Final