December 7, 2011

Campaigning 2:0: A Lesson from Ron Paul's Playbook

THE RON Paul campaign is using YouTube not just to passively advertise, but to call its volunteers to action.

The campaign featured two young women who encouraged viewers to phone bank for the campaign from home, and provided links to the campaign's web site with the application, as well as a link to a Facebook support group. The video, which appears to have been produced by supporters, even contained a phone number and email addresses that viewers could call to get more information about the process.

Bonus Idea

With Google+, a campaign could start a Google+ Hangout and watch this type of YouTube video in a small group of potential campaign volunteers. Watch the video, talk about the campaign and sign-up campaign volunteers - or potential donors, precinct captains and/or opinion leaders.

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