May 21, 2011

Using Online Tools to Engage - and be Engaged by the Public

DECIDING HOW to best use online tools to engage the public may be the ultimate moving target for public managers. This is not just because of the rapid development of new tools, or "apps," for engagement. The main challenges now facing government managers are understanding:
  • The increasing complexity of how people organize themselves online
  • Citizens' evolving expectations of government
These challenges are faced by public officials in an environment of dramatically increasing social media activity, where the worldwide community of Facebook users now exceeds the population of the United States. In this changed environment, users are organizing themselves into networks and communities defined by shared-interests, relationships or geography.

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