You hear it all the time: Facebook this, Twitter that, social media… blah, blah, blah.
But why should government care? Especially when many are in a pinch for resources and the costs for municipal goods aren’t helping them out so much.
Well for starters, two words: Time & money.
Now saving time and money are not the only reasons to use social media in government (for example, it can provide greater transparency, reach citizens where they are – online, and provide easier access to services and information for citizens). Citizens want to get answers quickly through the mediums that they’re most comfortable with – how often do you use Facebook to communicate with your friends/family? But saving time and money are definitely still of high importance when it comes to why governments could should become interested in using social media.