WHEN YOU'RE blogging, putting out Facebook ads and Twittering away, who is in the audience you should be targeting?
While the typical belief is that social networking sites are a hub for the young, a recent study by the technology Web site Pingdom revealed data that proves otherwise. Pingdom collected the age statistics and crunched the numbers for 19 different Web sites, including Facebook, LinkedIn, MySpace, Twitter, Delicious and StumbleUpon. They also used data from Google's Ad Planner service.
Open up a new Word document, folks, because what they discovered should definitely be noted if you want to make your Web sites successful: it's not teenagers and young adults dominating the social media sphere. Rather, it's their parents.
Here is a quick summary:
1. A quarter of social media users are between the ages of 35 and 44.
2. 61 percent of Facebook's users are middle aged or older.
3. College-age people do not dominate any particular Web site.
4. The 17 and under crowd dominates Bebo.
5. Senior citizens have not caught on to social media yet.
6. Classmates.com has the largest amount of older members.
Discover the 6 Social Media stats that you can't live without along with explanations of the data by clicking here.