July 15, 2009

NOT QUITE A FUSION OF TWITTER AND BING BUT INTERESTING

MICROSOFT LAUNCHED its own Twitter search engine today. BingTweets mashes up real-time Twitter search with results from Bing, the increasingly popular search engine. According to the NY Times, "the results is an interesting hybrid product that puts Bing's search results at the center of the experience, while the real-time Twitter feed appears in a sidebar on the left."

Bingtweets looks like an interesting project, but while its tagline is "Fusing Twitter Trends with Bing Insights," the reality is that it displays a Twitter feed next to Bing's search results and there is no real fusion between the two."

The Times continued, "We do like, however, that Microsoft stressed overall trends on Twitter and allows users to quickly get a grasp on what a trending topic is about. After all, Bing's results often display information about current news events like the earthquake in New Zealand today, for example. Breaking these trends down by popular terms, people, places, and products is also quite nice, and we are not aware of any other Twitter search engine that currently does this. We also like the ability to share results directly on Twitter through an oversized form at the top of the page."

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