June 10, 2009

CANDIDATE GETS A LAST MINUTE GOOGLE BOOST

AN INNOVATIVE Google advertising tactic helped Virginia state legislator Creigh Deeds clinch Tuesday night's Democratic gubernatorial primary victory. Starting Monday afternoon, the Deeds campaign launched a Google network blast (sometimes called a Google "surge") to capitalize on his weekend gains in the polls and get out the vote for Election Day, according to an email from a Google spokeswoman. His display ads, which encouraged Virginians to "vote today" and referenced a Washington Post endorsement, reached over 80 percent of people online in Northern Virginia on top sites like WashingtonPost.com and WSJ.com.

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