February 3, 2009

Denny's Grand Slam is a Big Hit

Today's post is not about technology, elections or gov 2.0. It's about food - and lots of it!

Denny's restaurant ran a Super Bowl ad offering a free Grand Slam breakfast for customers between 6:00 a.m. and 2:00 p.m. today - that's pancakes, eggs, bacon and sausage links for free (it's normally $5.99). Twitter users have been tweeting the "event" and this afternoon the term "Denny's Locations" was number 75 on Google Hot Trends, which tracks popular search terms, and over at Twitter Denny's had the number one spot on its trending topics this morning.

Some recent Tweets:
  • Did you guys get your free Grand Slam Breakfast from Denny's
  • Mission Accomplished: I ate my home-made Grand Slam. Hooah!
  • The land of the free (loader) and the home of the Grand Slam.
Above is a photo from the Denny's on the corner of Woodside Road and Broadway in Redwood City, California taken around 1:30 p.m. The inside was "jammed" and it seemed as if people just kept coming. (I ate a great lunch at Pho Hoa Binh, a Vietnamese restaurant located at 756 Woodside Road in Redwood City - the newly added Kung Pao Chicken lunch plate is pretty good).

Not only were the restaurants busy with traffic but their web s
ervers were equally busy as they were evidently bombarded with requests from users who were searching for the nearest restaurant where a Grand Slam could be snagged. The chain's web servers were brought down a couple of times today, according to the Los Angeles Times.

So, how could Denny's afford to give away around 2.5 million Grand Slams? Tom Barlow over at WalletPop has it all figured out. If you would like to review his math that estimates Denny's cost for this promotion at around $400,000 - go here.

It will be interesting to check tomorrow to see just how many Grand Slams were served up.

Eat hardy!


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